Hull and halve strawberries. Reserve a few thin slices for decoration if desired.
Blend strawberries, honey, lemon juice, vanilla, and salt until completely smooth. Add cream or yogurt if using.
Taste and adjust sweetness and acidity. Mixture should taste slightly sweeter than ideal.
Strain through a fine mesh strainer for a smoother texture, or skip for a more rustic result.
Press decorative strawberry slices or mint leaves against the inside walls of each mould if using.
Pour mixture into moulds leaving a 5mm gap at the top of each.
Tap moulds firmly on the counter to release air bubbles.
Cover with lids or cling wrap. Insert sticks.
Freeze on a level surface for minimum 6 hours or overnight.
Run warm water over moulds for 15 to 20 seconds. Pull gently upward to unmould.
Serve immediately or return to freezer wrapped individually.