Use about 1 tablespoon rub per pound of meatBest applied 2–12 hours before cooking; minimum 30 minutesWorks well for grilling, smoking, roasting, or pan-searingSuitable for chicken, beef, lamb, fish, vegetables, and potatoesStore in an airtight container in a cool, dark placeBest flavor within 3–4 monthsCompletely pork-free and halal-friendlyReduce brown sugar for less sweetness or omit cayenne for no heat